Sprite is seeking to connect with consumers during the hottest moments this summer using data and contextual targeting, according to news shared with Marketing Dive. A new global campaign, “Turn Up ...
Jalen Hurts has a new ring, a new wife and, now, a new job as soft drink pitchman. The Eagles' franchise QB and reigning Super Bowl MVP stars as the center of Sprite’s latest "Obey Your Thirst" ...