2025 Big 12 Tournament: Explaining logo-centric court with conference branding scattered throughout floor
The Big 12 Conference last month unveiled a brand-new, aesthetically unique court for this year's basketball championships that is riddled with logos and brands in a stark contrast from the old-school hardwood look of yesteryear.
What’s up with the Big 12 tournament’s court? Fans pan design, but players see it differently
Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, the conference partnered with the clothing line Bathing Ape in a logo on the field at AT&T Stadium for the Big 12 football championship game, though that didn’t take up quite as much real estate.
The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a remade brand identity that aims to signal a “new era” for women’s tennis.
The Women’s Tennis Association (WTA) has rolled out a new identity in a bid to transform the sporting body into an ...
The start of the MLB season is just weeks away. Support your team this year with their new 2025 MLB overlap hat from New Era.
The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.
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Big 12 Commish: Garish Court Design Is ‘Profound Statement,’ Could Go on ‘Branded Luggage’The new design has gotten mixed reviews from fans. The post Big 12 Commish: Garish Court Design Is ‘Profound Statement,’ Could Go on ‘Branded Luggage’ appeared first on Front Office Sports.
The Heartbeat Brand, founded in 2017 by Parker Alexander, blends premium craftsmanship with meaningful designs, inspiring ...
Sport Design Australia (SDA ... We were tasked with creating a refreshed logo, brand, and visual identity that embodied the joy, excitement, and pace of the program. We’re incredibly proud ...
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