Social marketing theory is a communications discipline that focuses on using marketing tools and strategies to spread beneficial information. According to Weinreich Communications, the theory, which ...

In response to Maccoby's and Hinde's thoughtful commentaries, we highlight points of concurrence and disagreement. In particular, we note that mating and reproduction are affected by many factors ...

In the beginning of the article the concepts of personal norm and norm alienation are analyzed. The personal norm is divided into three structural components: affective, cognitive and behavioral. From ...

In my recent book, Theories of Social Innovation, I propose different approaches to conceptualizing and understanding social innovation to move beyond futile efforts to agree on a single definition, ...

Elton Mayo's management theory states employees are motivated by attention and camaraderie rather than compensation, based on ...

The basis of social learning theory is simple: People learn by watching other people. We can learn from anyone—teachers, parents, siblings, peers, co-workers, YouTube influencers, athletes, and even ...

The concept of social penetration is about taking a candidate or product and making that an intimate aspect of the target market's life. "Penetration" in the context of public relations refers to ...