Rising consumer prices, higher digital engagement and increase demand for sustainable products are causes shifts in consumer ...

Instagram likes may look like small hearts, but they carry real power. When Kylie Jenner launched her Lip Kits, her Instagram ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. Everyone wants to get consumer behavior back to “normal,” ...

Have you ever wondered why so many of the metaphors we use in daily life revolve around temperature? We seek warm-hearted friends who give us a warm reception, instead of showing us the cold shoulder ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

As businesses get better at understanding their target audiences, the channels they use and their performance metrics—largely thanks to software advancements—one group remains a bit of a mystery: ...

Consumer preferences are powerful, but limited. According to McKinsey's 2025 consumer outlook, 79% of consumers are trading down due to economic pressures, and 49% plan to delay purchases. When people ...

Teo, T. and Zhang, A. (2025) Is Consumer Behavior the Final Conquest for the Metaverse: Are We Ready for It?. Modern Economy, ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

Staying current with branding trends is critical for businesses due to the rapidly changing landscape of consumer behavior ...