Seven Southern California moms — collectively raising 18 kids — came together in 2024 to address a gap they saw in the market.

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

Gabriella and Eva are among the legions of Squishmallow-loving, Samba-wearing tweens who follow Salish’s content on YouTube, ...

A survey conducted by Smart Parenting revealed the top underarm concerns among Filipino mothers: dark spots, redness, ...

Indian dermatologists are alarmed by the growing trend of young girls, some as young as ten, obsessing over Korean skincare ...

As a participant in multiple affiliate marketing programs, Localish will earn a commission for certain purchases. See full disclaimer below* With back-to-school season here, your tween may be looking ...

It can be hard to feel good about your skin care routine when so many products come in plastic and you’re constantly pushed ...

In a world where influencers and adult routines shape skincare trends that dominate the shelves, Salvarity is breaking the ...

The new school year means new routines for a lot of families. Board-certified dermatologist Dr. Angela Lamb joins TODAY to share skin care tips for children and parents, including cleaning skin after ...

From lip gloss hauls to skin serums, beauty culture is luring tweens early. Here’s how parents can set boundaries without killing the fun.