In the video, The Rizzler admits to being a Shaq fan and is genuinely amazed at a pair of O'Neal's massive Reebok sneakers. Complex caught up with O'Neal at NBA All-Star Weekend and showed him the ...

Well, why not? Golf is hip. Golf is in. And Reebok is seeing its biggest competitors making waves, thinking "Why not us?" ...

"Reebok has everything I need as a young basketball player to take my game to the next level," Ament said in October, via a press release. "Shaq and ... on getting his own sneakers Nate Ament ...

That deal, which includes the launch of his own Player Exclusive sneaker, made serious waves ... "I'm so excited to welcome Nate into the Reebok family," Shaq said via Boardroom.tv.