Shaq came. He saw. He merchandised. First there were the trading cards. Then there was the Shaq sneaker. And now – drumroll, please – there’s a line of Shaq dolls. Oh, pardon us. … ...

The Shaq Attaq may have started with Reebok but became bigger than anyone could imagine with endorsements like Pepsi and the name attached to everything from movies and music to toys and pinball ...

To celebrate the 25th anniversary of the Shaq Attaq, Reebok is re-introducing a remixed version of the iconic shoe: the Shaq Attaq Modern.

Reliving the Magic // Reebok Shaq Attaq I. It's been fourteen years since the Orlando Magic last sniffed the NBA Finals, as Shaq was carrying his team early in his career in some classic kicks ...

The Reebok Shaq Attaq 'Miami Heat' colorway is releasing at midnight on May 12 for $180 in adult sizes on the Reebok website and at Foot Locker. Even better for online shoppers, other colorways of ...

The Reebok Shaq Attaq is Coming in a "Lakers" Colorway: Celebrating the 30th-anniversary of Shaquille O’Neal’s signature shoe.

In Shaquille O'Neal's rookie season in the NBA, he was able to secure a shoe deal with Reebok. This was a feat that not too many rookies accomplished during his era.