While often used interchangeably, these two approaches — service design and experience design — possess distinct focuses and methodologies in CX. In the realm of user-centered design, two prominent ...

When Apple opened its first store in 2001, the company’s attention to design and customer satisfaction permeated the whole experience. The interior was adorned in slick wood and wrapped in glass to ...

Participants at the 7th Service Design Network Global Conference in 2014. The conference takes place Friday and Saturday, Oct. 2 and 3 (including a Members and Student Day on Thursday, Oct. 1) at The ...

In this article, we will introduce what service design is and explain why without it, there cannot be a good customer experience. Over the years, the taxonomy of design has grown more and more ...

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Some of the tools you use in building applications also apply as you build out your services. The Single Responsibility Principle (SRP), for example, makes as much sense at the service level as it ...

According to Stefanie Wurst, Director of BMW Group Netherlands, sustainability and financial health are increasingly converging. The brand sees Europe’s ambitious Green Deal as an opportunity to take ...

The Civic Service Design graduate minor is offered through Parsons School of Design. The Civic Service Design minor draws upon a practice and subfield of research and theory that connect to design, ...