It's an award-winner for a reason.

We found an assortment of designer fragrances, sheet masks, and juicy lip balms hiding in Sephora and Ulta’s new arrivals ...

As one of the first beauty retailers to institute the use of chatbots, Sephora is continuing its streak with some extra features for its chatbot service aimed toward improving consumer experience both ...

Sephora is one of the world's most popular beauty retailers. INSIDER asked a Sephora employee to reveal store perks and hacks that most customers don't know about. Customers who spend over $50 can ...

Earlier this year, Sephora announced it was launching #SephoraSquad–a partnership with a select group of beauty influencers who will help create content for the powerhouse beauty retailer. In February ...

Sephora transforms its Beauty Insider program from transactional perks to emotional connection for its 46 million members. Using gamification is a key initiative.

Sephora UK has opened its Belfast store, the company's first opening of 2026 and its thirteenth UK store to date.

People from all over the island of Ireland queued for the store's official opening at Victoria Square on Thursday.

Move over, makeup counters — New Yorkers are now grabbing glow-ups next to the frozen dumplings. Bargain-loving beauty fans are jokingly dubbing Trader Joe’s “the new Sephora,” claiming the ...

Hailey Bieber’s beauty brand delivered an ‘outstanding quarter’, prompting owner e.l.f. Beauty to raise its profit forecast ...