SANTA CRUZ — Some of the most popular, high-end recreational products in the world are assembled here in Santa Cruz. They are, literally, here one second and gone the next — off the racks and into the ...

Santa Cruz Bicycles is a name that popped up in the middle of 1994 in Santa Cruz, California. Originally operating out of a small space the size of a standard garage, the first bike, the Tazmon, was a ...

“Dad, can I have a mountain bike for Christmas?” “Sure. We can go down to Wal-Mart or Target and pick something out for you.” “We either have to get it online or go down to Santa Cruz, California.” ...

Santa Cruz bicycles recalls model year 2020 aluminum Santa Cruz and Juliana bicycles with aluminum frames due to the aluminum frame pieces could have experienced thermal damage during a non-standard ...

All products featured on WIRED are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. Just as ugly as a Sherman tank.

The phrase is ubiquitous and for good reason—the experience of riding a bike is thrilling and indelible, sometimes in more ways than one. But bicycles do not have to be ridden to make a strong ...