As a service to regular Sales Machine readers, I sometimes help them rewrite their sales messages. I received this email last week, which illustrates some common errors that keep coming up, when it ...

Your ability to sell is greatly dependent upon your ability to communicate sales messages. Unfortunately, many sales professionals, and almost all marketing professionals, don't understand how to ...

There is simply no sales tool that's more important than your sales messages--the one- or two-sentence explanation of why prospective customers should consider buying from you. Unfortunately, many ...

I’ve written about sales and marketing messages frequently in the past but I’ve never explained how selecting the best Point of View (PoV) makes sales and marketing messages more memorable… and thus ...

Enterprise buying groups are getting larger, which is lengthening sales cycles. Gartner reported in 2018 it’s not uncommon to see just over 10 buyers involved. This requires sellers to tailor their ...

Your article was successfully shared with the contacts you provided. If you really want to capture your prospects’ attention, you need a sales message that piques their curiosity and gets them to sit ...