A decade before The Beatles worked teenage baby boomers up into a state of hysteria, it was a singing cowboy and his scene-stealing horse who inspired frenzied hero worship amongst that same ...

Roy Rogers, nicknamed the “King of the Cowboys,” died more than a quarter-century ago. But, a 56-year-old fast-food restaurant chain that still bears his name is attempting a comeback, starting in ...

An earlier version of this story was published in December 2024. Roy Rogers, nicknamed the “King of the Cowboys,” died more than a quarter-century ago. But, a 57-year-old fast-food restaurant chain ...

Roy Rogers, often referred to as the "King of the Cowboys," was one of the most popular Western stars of the 1940s and '50s.

Roy Rogers Restaurants, the fast-food chain named after "The King of the Cowboys," is rustling up a resurgence. Once a major name in fast food with more than 640 locations across the U.S., Roy Rogers ...