The pre-roll is often a favorite item for a cannabis smoker, and the numbers confirm its growing popularity. As a fast-growing category in the U.S., pre-rolls are boosting cannabis sales and growth ...

Forbes contributors publish independent expert analyses and insights. Javier Hasse is a cannabis and psychedelics reporter and book author. Once dismissed as a beginner’s crutch for people who ...

What happens when a rebel media empire, the world’s most trusted rolling paper, and the manufacturer helping iconic cannabis brands cross over to hemp come together? You get more than a product drop.

Pre-rolls continue to dominate dispensary shelves because they’re convenient and approachable for customers, and efficient for brands that want a consistent, scalable SKU. But if you’ve ever stood on ...

When legalization was all but a dream, we used to envision packs of pre-rolled joints for effortless puffing. It took a while for the quality to catch up to the convenience, but now that respectable ...