Consumers don’t live in funnels. The journeys we take aren’t necessarily the intricate customer journeys designed and defined by marketers. Despite big data, it’s impossible to quantify the relevance ...

Audit is losing value in the eyes of our clients. It’s becoming a commodity. That decline in value corresponds to a lack of relevance. Business moves fast today, so how relevant is a set of financials ...

Relevance is a venture capital fund that invests principally in Series A and Series B health and wellness companies. Relevance Ventures is a venture capital fund that invests principally in Series A ...

A new thought paper has been released by WARC Advisory and entertainment platform TikTok. The power of connective media: Unlocking impact through personal and cultural relevance explores how brands ...

An industry never remains the same for too long. There will always be new trends or developments on the horizon, and if a brand doesn't evolve, it will soon be forgotten. However, there are ways to ...

When email was first created in 1965 it was used as a method to communicate between time-shared mainframe computers. Email has rapidly evolved since then, with the evolution of rich desktop clients, ...

Results indicate that personal relevance and context relevance are fungible in contributing to user attitudes toward the site. I find that surprising, but the key points are: contextual relevance is ...

Relevance engineering could be a new profession, someone who can understand both the business and technical aspects of search relevance. Get a few search managers into a room and the topic of ...