The request for proposal (RFP) process is designed to ensure fairness and transparency when organizations engage PR agencies. However, in practice, it often creates more obstacles than opportunities.

The Purpose of an RFP. A request for proposal, or RFP, ... The process also allows you to compare and contrast similar products and services side by side and narrow down your selection.

RFP team members need to supervise the entire RFP process to make sure everyone's time is used wisely, requirements are addressed, and deadlines are met—often with quick turnaround. So how can ...