Google's Daniel Waisberg announced today at the Google Search Central event in Tel Aviv that Search Console will be gaining brand query filters. Plus, these filters will be AI-assisted, I am told.

This might sound funny by now because we've been talking about Google adding voice query data and filters to the Google Search Console Search Analytics report a lot last year. In fact, Google said ...

Google Search Central announced that Search Console’s branded queries filter is now available to all eligible sites, causing many SEOs to ask questions about it and Google’s John Mueller stepped in to ...

Search Console now includes filters to show only branded queries or exclude them. Google uses AI to classify queries, and notes that it can make mistakes. Branded queries include: Name of company or ...