In late April, Yahoo released a gorgeously designed new Weather app for iOS: a minimalist treat of meteorology that CEO Marissa Mayer said represented the second phase of the company’s attempt to ...

Editor’s note: This article has been updated with additional details throughout. SunTrust’s familiar blue-and-orange logo is being ditched for the purple design of its new company’s brand name, Truist ...

Aetna, the venerable health insurance giant based on a Victorian campus in Hartford, Conn., has given itself a makeover it hopes will make it feel young again. The new corporate logo is in a modern, ...

The purple angel logo has been used in countries including Indonesia The Purple Angel dementia awareness logo is very personal to Alzheimer's' sufferer Norman McNamara. "It's an angel because I call ...

The $470 billion-asset company, formed by the $30 billion merger of BB&T and SunTrust Banks, debuted its brand Monday. The purple logo, a blend of the prior banks' burgundy and blue colors, ...

Once upon a time, circa 1995, Yahoo cofounders Jerry Yang and David Filo were setting up the company’s first office. It was a pretty drab place, so they decided to redo the walls. Filo headed out to ...

TechCrunch reports that Yahoo is testing out a new purple logo. The new logo, as shown in the picture from TechCrunch, shows Yahoo changed the font to a more curvy look and went from red to a purple ...

The specific colors used in a company's logo have a significant impact on how that logo, and the brand as a whole, is viewed by consumers, research shows. The study revealed that blue logos invoked ...

The unexpected death of music legend Prince has shocked so many around the world. Google has recognized his passing with a special purple rain “doodle,” as Google’s special logos are called. The ...

Is struggling ITV breakfast show Daybreak slowly turning back into GMTV? Now that new editor David Kermode has arrived, Daybreak's old purple logo has been replaced this week by a new orange one, the ...

Marco Vito Oddo is a writer, journalist, and amateur game designer. Passionate about superhero comic books, horror films, and indie games, he formally worked as a Senior Writer for Collider. When he's ...