While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

While society obsesses over IQ scores and academic achievements, the most intelligent people are quietly displaying subtle ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Every New Year, office worker Kim, 52 years old, makes a resolution: “This year, I’m really going to exercise.” He signs up for a gym and buys new sneakers. On the first day, he’s full of motivation, ...