The promotion mix is the blend of different methods and tools of communication you use in presenting your company, products or services to target customers. Effective promotion is a key component of ...

MMM isn't a replacement for all attribution, but it is a powerful strategic layer that can restore clarity to marketing ...

When determining the unique selling points of your business and its products, it is particularly important to consider the "marketing mix." The tools you use to market your products help distinguish ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's rapidly evolving digital world, the traditional marketing mix of the four Ps ...

Vasileios Kourakis, Global Director for Marketing effectiveness (ROI) and Media in the consumer products division at L'Oréal, spoke to WARC about keys to success, building a measurement toolkit and ...