The promotion mix is the blend of different methods and tools of communication you use in presenting your company, products or services to target customers. Effective promotion is a key component of ...

When determining the unique selling points of your business and its products, it is particularly important to consider the "marketing mix." The tools you use to market your products help distinguish ...

MMM isn't a replacement for all attribution, but it is a powerful strategic layer that can restore clarity to marketing ...

Vasileios Kourakis, Global Director for Marketing effectiveness (ROI) and Media in the consumer products division at L'Oréal, spoke to WARC about keys to success, building a measurement toolkit and ...

Seeded marketing campaigns (SMCs) have become part of the marketing mix for many fast-moving consumer goods (FMCG) companies. In addition to making large investments in advertising and sales ...