Promotional and marketing strategies are often first brainstormed and written as part of an organization's marketing plan. If your small business doesn't have a marketing plan, you should seriously ...

Your marketing plan states your overall objectives when it comes to target demographic, pricing and ultimately promotion. The promotional plan is part of the marketing plan. In fact, your marketing ...

Most likely, you are currently holding a promotional item in your hand. Any free gift you've received with a printed corporate logo is actually a promotional item. Promo has been used by companies ...

Modern marketers really have their work cut out for them. Consumers are savvier and have higher expectations than ever, and the traditional "hard sell" approach to advertising lost its effectiveness ...

It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...

Now in its second year, Cinemark’s “Bring Your Own Bucket” promotion will also expand to two days, Jan. 18 and 19. Customers ...

Tracking ROI is a challenge for several reasons. One of the first difficulties in terms of tracking ROI is that customers simply aren’t conscious of the specific campaigns that directed them to your ...

Technology is at the forefront of marketing and promotions, now more than ever. I can attest to that assertion, thanks to my conversation with Charlie Gaffney, president and CEO of Index Promotions, a ...

As 2019 comes to a close, it’s the perfect time for promotional marketers take a look at what campaigns killed it and why. Because promotional marketing is a crucial part of engaging current—and ...

The marketing campaign comes ahead of the debut of Fox's new lineup on July 17. By Alex Weprin Senior Editor Fox News is set to kick off an on-air marketing campaign to tout its new primetime lineup ...