We're modifying a 2024 Toyota Prius Prime in an attempt to improve the handling and appearance and turn it into a hot hatch.

This year marks the 100th anniversary of the fabled Le Mans 24 Hours race and the multi-winning team of Toyota Gazoo Racing celebrates it with the reveal of a concept. The Toyota Prius 24h Le Mans ...

The GR Prius could bridge the gap between hybrid power and motorsport by being used in touring car environments or single-make championships, helping to reduce carbon emissions in the racing industry.

With the 100th anniversary of the 24 Hours of Le Mans just around the corner, five-time consecutive and defending champion Toyota just pulled the cover off of the world's coolest Prius. Meet the ...

Our humorist imagines a new kind of high-endurance car racing to compete with NASCAR: Hybrid Prius racing, inspired by the lead-footed son of former Vice President Al Gore. Last week, Al Gore III was ...

The arduously long name is a mouthful – to say the least. But is there any Toyota Prius fan here who wouldn't gladly take up pronunciation lessons if this became a reality? And isn't the centenary ...

Toyota redesigned the Prius for the 2023 model year, delivering a sportier, sharper looking hybrid than any of the previous four generations. This ethos has now been encapsulated and amplified in the ...