Not that it has been ignored, but price is rarely included as a key part of strategy. It is usually considered tactical and ...

Everyday low pricing, high and low prices, leader pricing, there are a lot of general strategies firms may use to set their overall pricing strategies. It is why you know to go to some stores only ...

AI is more than just another tool in the marketing stack; it has become a strategic, collaborative partner for marketers.

Strategic pricing reduces acquisition waste, builds trust faster and moves leads through your funnel more efficiently.

Pricing is notoriously hard to change. It impacts revenue immediately, involves risk, and requires alignment between product, ...

The recent lawsuits associated with HP preventing third-party ink cartridges from being used in their printers highlight the ...

The fast-growing company has turned away from posts that just highlight its low prices and toward more playful, culturally ...

For brands looking to expand their global footprint, partnerships offer an attractive and cost-effective strategy for doing so. Any international expansion comes with myriad challenges unique to each ...