Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention. While perming kits are sold at beauty supply stores for DIYing, they’re a ...

The perming process alters the structural bonds in your hair through chemical or heat treatments. This can weaken the cuticle (outer shaft) of the hair, making it susceptible to dryness, chemical ...

A hot new coif has cropped up on social media. Teen boys are propagating across hair salons for perms to recreate the viral “broccoli cut.” Characterized by a bounty of bouncy curls atop the noggin, ...

I’ve wanted a perm for years now, but with the amount of damage my hair went through with multiple bleaching sessions (I had ...

For 21 years, Nayoung Jeong has dominated her corner of Salon D. She’s hard to miss. Tall and slender, with striking cheekbones and a head of loose caramel-colored curls that flow down her back, she’s ...

(Mass Appeal) – Here is a conversation I never thought I would ever be having. Ann Marie Walts, owner of Loft Salon Studio, is with me today to talk about doing perms and fun coloring on men’s hair.

While we spend way too much of our bag on products used to slick down our natural kinks or hide it, young Asians, Japanese in particular, are doing the opposite. What are they doing say you? They’re ...

We all want that perfect, shiny, healthy, hair. But truth be told most of us don't have the time or make the time to put a ...