Twitter recently began rolling out a new live-streaming Periscope button into its iOS app, letting users initiate a real-time broadcast from Twitter's first party app without having to jump into the ...

Twitter is announcing a new ad unit — pre-roll ads on Periscope videos. In a blog post, Periscope Group Project Manager Mike Folgner says the ads will appear in a way that’s “organic to how people ...

Twitter is opening up its live video app Periscope to more advertising. Through Twitter's Amplify program, brand partners can now sponsor a series of Periscope broadcasts and create branded video ...

As 2017 wheezes to its merciful end and the social media titans reckon with growing backlash, Twitter’s largely forgotten video streaming app Periscope has gained an insidious second life as a hub for ...

General Electric (GE) is big. The conglomerate makes aircraft engines, wind turbines, MRI machines and locomotives. None are easily summed up in 30-second spots or 140-character tweets. Now, GE and ...

Add Yahoo as a preferred source to see more of our stories on Google. Switching to a permanent archive may be the biggest change for Periscope: Ever since its launch a little over a year ago, ...

Periscope, the live video streaming app that gained popularity as a tool for sharing raw smartphone footage, also wants to be a hub for TV-like content. On Thursday, the Twitter-owned team launched a ...