Have you seen this TV commercial for Planters Peanuts? The little peanut character on the back of the bike pedals like crazy until he keels over, while Mr. Peanut does nothing and cruises to an easy ...

Snack food company Planters has killed off their famed mascot Mr. Peanut, and his "funeral" will take place during the Super Bowl. "It is with heavy hearts that we confirm that Mr. Peanut has died at ...

The real-life death of NBA great Kobe Bryant, his daughter Gianna and seven others has derailed the spoofed death of Mr. Peanut. Last week the internet and social media were abuzz over a Planters ad ...

Though the passing of Kobe Bryant forced Planters to hit “pause” on its #RIPeanut campaign — in which the brand’s 104-year-old mascot Mr. Peanut suffered a horrible fate while saving the lives of ...

Judging by its Super Bowl LIII commercial, Planters wants America to think of its peanuts as a good back-up snack when other game day munchie plans go awry. The ad begins with Mr. Peanut racing the ...

Mr. Peanut is dead. Planters killed off the mascot in a playful pre-Super Bowl ad that portrays him as a life-saving hero. The company “leaked” the ad early, generating a ton of buzz in the media, ...

Add Yahoo as a preferred source to see more of our stories on Google. Uber has announced that it will be changing its controversial Super Bowl commercial before it airs during the game after backlash ...

Here’s a lesson one brand is learning this week: Basing a Super Bowl ad campaign around the idea of a pop-culture celebrity death is a risky idea. Last week, Planters unveiled an ad in which its ...