While most advertisers launch large scale, online, global marketing campaigns for videos to make them viral, the folks at Procter & Gamble are doing just the opposite. Last month, Pantene’s ...

Are you a print subscriber? Activate your account. 3 hours 5 min ago By Tim Nudd - 3 hours 52 min ago By Ad Age Studio 30 - 7 hours 40 min ago By Tim Nudd - 10 hours 25 min ago By Brian Bonilla - 10 ...

A hair care company's ad has gone viral and is getting accolades from female executives after taking on workplace stereotypes. The Pantene ad breaks down the double standards men and women face in the ...

The "Strong is Beautiful" campaign highlights importance of dad-daughter time. — -- Pantene’s new “Strong is Beautiful” campaign is inspiring fathers everywhere to get in the game. The video ...

It’s a word many of use on a daily basis. We use it to apologize for a transgression or when we interrupt a conversation. But do we use it too much? A new Pantene ad says we do, especially women. The ...

A Pantene shampoo ad from the Philippines is pointing out how women and men are labeled differently when taking on the same roles – and it's generating a huge buzz. In a one-minute video men and women ...

Spangly gold dress? Check. Toned body? Check. Amazing hair? Check, check check. Cat Deeley goes underwater for new Pantene advert - wouldn't she make a great mermaid!? We've watched America's Next Top ...

Pantene Philippines has recently launched a new campaign – #WhipIt – but instead of focusing on a specific hair or skin product, the company is drawing attention to cases of gender discrimination in ...

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