Startup founders often face decisions when seeking media coverage. Traditional public relations firms typically charge monthly retainers with variable outcomes. Meanwhile, some newer agencies offer ...

Members of the editorial and news staff of Us Magazine were not involved in the creation of this content. For the longest time, there was a public relations (PR) problem nobody wanted to fix. Ask any ...

PR pros have long eschewed the role of marketers, perhaps from a desire to maintain the editorial/advertising divide. However, modern agencies must do it all. Editor’s note: This is our first article ...