ABCS Insights has been chosen by Flipp as the standard for measuring customer journey outcomes across the Flipp app -- linking campaign performance to brand impact, consideration, and incremental ...

“Outcomes” is the term du jour in connected TV ad land. Streaming platforms won’t stop pumping out new shoppable ad formats and inking new partnerships with outcomes-based measurement providers like ...

Faced with the alarming implications of health care spending growth and suboptimal quality, many nations are turning to market-based reforms. The United Kingdom recently empowered primary care ...

Health care quality measures traditionally take into account things that are easy to measure, such as adverse events, medication adherence, and trends in blood glucose levels. These measures are often ...

NEW YORK—In a notable advance in the industry’s longstanding efforts to measure how well ads actually impact sales and the objectives of a marketing campaign, the Media Rating Council (MRC) has ...

To assess the implementation of evidence-based genomic medicine and its population-level impact on health outcomes and to promote public health genetics interventions, in 2015 the Roundtable on ...

After years of development, debate, drafts and public vetting the ad industry finally has a set of uniform standards for measuring the outcomes of advertising and media buys, as well as the data ...