Odeon no longer wants to be beholden to the film slate and so has launched its biggest brand campaign to date. In doing so it pivots its marketing strategy away from showcasing films to selling the ...

A new cinema is set to open in a town, in the same building as one which is to close. Odeon is opening at Sixfields Leisure in Weedon Road, Northampton, taking over from Cineworld which will cease ...

If you've ever been to an ODEON cinema, the likelihood that you've sat in your screening and pondered what the individual letters mean is slim - but people are just realising what the name actually ...