Nike has acquired RTFKT — a company that creates digital artifacts, including “Metaverse-ready” sneakers and other collectibles — for an undisclosed amount. The RTFKT acquisition is the latest Nike ...

Nike launched its own virtual world within the Roblox online video game platform. This is 'Nikeland', a space where players can interact in free sports games and use articles of the firm in their ...

Nike is opening an online store and trading platform for virtual sneakers Nike is opening an online store and trading platform for virtual sneakers as management pumps investment into the metaverse.

Over the past few months, apparel company Nike has been inching towards the metaverse. Towards the end of October, the brand filed several trademark applications aimed towards the virtual space, and ...

Benoit Pagotto, founder of RTFKT, which was acquired by Nike, passed away abruptly at the age of 41, leaving an indelible ...

RTFKT co-founder Benoît Pagotto has passed away at the age of 41 years, formerly known for his inspiration in the NFTs ...

The metaverse is not some fever dream of Mark Zuckerberg. As many have noted, the term was invented by Neal Stephenson in his 1992 novel “Snowcrash.” A real-life version of the metaverse appeared in ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 31 min 50 sec ago By Rachel Karten - 2 hours 11 min ago By Ad Age Staff - 2 hours 24 min ago By Tim Nudd - 4 hours 27 min ago 4 ...

The metaverse was supposed to be transformative. In March 2022, Meta CEO Mark Zuckerberg called it “the next chapter of the internet overall.” Three years ago, Satya Nadella, CEO at Microsoft, wrote ...