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Nike’s shocking decision opened the door for Tennessee Volunteers' blockbuster Adidas deal
That’s the reality behind the Volunteers’ upcoming apparel switch from the Swoosh to Adidas' three stripes, according to longtime Tennessee insider Wes Rucker. After 12 years with Nike, Tennessee’s contract gave the brand the right to counter any competing offer — and they didn’t.
Perhaps one of the more unique accessories include a plastic basketball that features the same LEGO brick and Swoosh ...
The financial terms established a new paradigm for athlete endorsements. Rather than simply paying for product placement, Nike created a partnership model that aligned Jordan’s success with the ...
Sha’Carri Richardson’s public acts leading to her arrest leaves many wondering about how this will change her partnerships.
Nike Inc. (NYSE:NKE) continues to prepare for the launch of a new brand in partnership with Kim Kardashian's SKIMS. The athletic apparel giant is reported to be putting together a team of ...
Around 68% of the NBA wears Nike sneakers in games. In each season since the launch of the Kyrie 1, the annual Kyrie model had become one of the most worn shoes across the league. To date, 164 ...
As Nike is gradually recovering from a difficult year, investors and analysts are questioning whether the company can ...
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NIKE Bets on EMEA Growth: Can This Strategy Pay Off in FY26?
NKE's EMEA strategy drives growth by building on marketplace streamlining and boosting NIKE Digital through an integrated channel approach.
WASHINGTON, July 14, 2025 /PRNewswire/ -- Special Olympics and Nike announced a three-year global partnership to further the longtime collaboration between the two global organizations to create ...
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Nike Assembles Team for New Brand With Kim Kardashian’s Skims
“Athletic brands have a mixed track record with celebrity partnerships, but NikeSkims seems like a big win for Nike,” Telsey Advisory Group analyst Cristina Fernández said.
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