Athletic footwear and apparel company Nike filmed commercials for basketball products in the South Gym from 7 a.m. to 7:30 ...

Nike has established itself as much more than a sports brand: it is a global benchmark in innovation, pop culture and business strategy, with operations in more than 170 countries ...

The $4.69 billion investment in marketing by 2025 is a strategy that has kept Nike as the most powerful brand in global ...

Elliott Hill has been the new CEO of Nike just around 60 days now, taking over for the beleaguered company whose stock is down 27 percent this year, an inverse of the broader market. After a whirlwind ...

Nike is preparing to kick off a global media review, Campaign US has learned. The process is still in its early stages. So far, all of the major holding companies have been contacted with an RFI, ...

In the mid- to late-1990s, Hardaway starred in the Nike advertising campaign "Lil Penny," featuring the alter ego puppet and ...

Nike Inc. (NYSE:NKE) has decided to return to Super Bowl advertising after a 27-year break, in an effort to revive its dwindling sales. What Happened: The news of Nike’s return was disclosed by ...

Investors who make a $10,000 investment in the stock need to see a monster 100-fold gain in order to reach millionaire status ...

Some Nike employees have taken to LinkedIn to share that they have recently been laid off from the company as the Swoosh unveils major C-suite changes across design and marketing. On Tuesday afternoon ...

The WNBA has reached unprecedented heights in popularity, and one player derserves most of the credit — Indiana Fever guard Caitlin Clark. Of course, the league was built on the shoulders of players ...