Netflix’s plan to spend $72bn to acquire Warner Bros Discovery’s studio and streaming assets has created a ripple across the ...

Netflix has good reasons to grow its advertising business. Early indicators suggest that it’s moving in the right direction. Still, there are risks involved for the streaming giant. 10 stocks we like ...

Netflix has announced that AI-generated mid-roll ads are coming in 2026 YouTube this week also revealed its new Gemini-powered ad tech Both have also tested 'pause ads' that appear when you pause a ...

The contrast is sharp: Netflix brings scale and product polish but little ad legacy. Paramount brings deep ad sales ...

Q3 revenue expected to see fastest growth in over four years Popular shows like "KPop Demon Hunters" drive engagement Investors look for clarity on ad, gaming push Oct 20 (Reuters) - Netflix's (NFLX.O ...

The best thing about starting from zero is that practically any growth feels like a lot. Which partly explains why Netflix’s less-than-three-year-old advertising business always seems to be expanding ...

Netflix’s NFLX advertising business has been gaining momentum with the launch of its proprietary in-house ad-tech platform, the Netflix Ads Suite. This supply-side platform offers advertisers greater ...

Netflix has been an outperforming non-AI tech stock this year, highlighting persistent market optimism over its organic strategy in streaming. This is corroborated by Netflix's differentiated strategy ...

Netflix not only has more original TV titles in its US catalogue than any other streaming platform, but analysis from Ampere’s Analytics – Advertising US data reveals that Netflix shows 12 per cent ...

On the surface, the continued success of Netflix (NASDAQ: NFLX) might seem surprising.

(Reuters) -Netflix's $120 billion stock market rally this year faces a crucial test on Tuesday: proving that its costly investments into advertising and video gaming can support the growth that made ...