If you're following The Trade Desk, Amazon, or the future of connected TV advertising, the competitive landscape is shifting ...

Advertisers will soon be able to buy ads on Netflix using Amazon's tech. It's a sign of the intensifying rivalry between The ...

Netflix's programmatic advertising deal with demand-side platform The Trade Desk is estimated to yield major revenue results for the streaming platform and the DSP. [It] "speaks to the increasing ...

Netflix recently announced a partnership with Amazon, allowing advertisers to buy ads on its platform through Amazon's demand-side platform starting later this year, intensifying competition within ...

Investing.com -- The Trade Desk (NASDAQ:TTD) stock declined 7% following news that Amazon Ads and Netflix (NASDAQ:NFLX) have formed a partnership that will allow advertisers using Amazon’s demand-side ...

Parnassus Investments, an investment management company, released the “Parnassus Mid Cap Fund” second quarter 2024 investor letter. A copy of the letter can be downloaded here. In the second quarter, ...

Amazon.com’s advertising demand-side platform will integrate with Netflix ad inventory starting in the fourth quarter of 2025, which allows it to direct advertising budgets to the popular connected-TV ...

With a slower-than-expected start in its nascent ad business, Netflix recently appointed a new person to run it. Integrating with data-driven ad-buying platform The Trade Desk would unleash a huge ...

Netflix landing NFL games on Christmas Day was praised by an analyst in a recent investor note. The analyst sees the NFL deal and several other company announcements all connected to growth and focus ...