The NBA and Take-Two Interactive teamed up to launch a new entertainment company: NBA Take-Two Media. The joint venture, which was created to celebrate basketball’s unique role in culture, will bring fans and players together through competitive gaming ...

The NBA and video game publisher Take-Two Interactive’s 2K, which publishes the “NBA 2K” franchise, renewed their ongoing licensing deal Friday. Additionally, the companies have taken things a step further in their long-standing partnership by ...

The National Basketball Association will continue its partnership with game publisher Take-Two (NASDAQ:TTWO) under a new multiyear agreement. As part of the partnership, the company will continue to develop the NBA 2K game series, according to a joint ...

The NBA and Take-Two Interactive Software, makers of the mega-popular NBA 2K video game, are partnering to form a first-of-its-kind esports league centered around the NBA 2K series, officials from both companies told ESPN.com on Wednesday. The NBA 2K ...

The NBA is adding AI to its game plan. Today, the NBA and Amazon Web Services (AWS) announced a multi-year partnership, with AWS becoming the official cloud and cloud AI partner of the league and its affiliates, including the WNBA, NBA G League, Basketball ...

NBA Take-Two Media (NBAT2) has officially re-launched the NBA 2K League (2KL) with a fresh focus on blending competition, culture, and community. Content creator Jesser joins as Honorary Commissioner, alongside big names like Suni Lee and Demetrius Johnson.

The Brooklyn Nets are climbing out of the abyss, winning three of their last four games. Because of that, the Nets jumped from 29th to 25th in John Schuhmann of

Boston Celtics legend Paul Pierce claimed this week that he could effectively guard the current version of Los Angeles Lakers star LeBron James.