The NBA and Nike will host the third edition of the Elite Youth Basketball League Scholastic Showcase in Las Vegas as part of the Emirates NBA Cup Semifinals and Championship from Dec. 12-14.

LeBron debuts a fresh Nike colorway during the NBA Cup. If there’s one guarantee in this tournament, it’s that LeBron James will treat every game like a nationally televised runway—it just so happens he plays elite basketball on the side.

Nike and the NBA announced on Monday an extension of their existing partnership that will make Nike the exclusive provider of on-court uniforms for the NBA, WNBA, and NBA G League through 2037. “Nike has always been more than a league sponsor—we’re a ...

Stan Van Gundy makes a controversial on-air joke about Victor Wembanyama being an "alien" who may be deported from the U.S.

EYBL Scholastic Showcase games on Dec. 8-9 will be open to NBA team front-office personnel for player evaluation purposes. Official release NEW YORK — The National Basketball Association (NBA) and Nike Elite Youth Basketball League (EYBL) will team up to ...

Official images, tech specs, and release information for the Kobe x Nike Phantom "Black Mamba" soccer cleats dropping on December 15, 2025.

The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is underway.