User Retention Retention continues to be a hot button issue for mobile marketers, who list their three biggest retention ...

Less than two weeks after finally ramping up its adoption of SKAdNetwork 4 (SKAN 4), Meta is rolling back to version 3 following a bug in Apple’s system that messed with conversion values. The bug was ...

Probabilistic attribution is just a “stopgap,” says Simon “Bobby” Dussart, newly appointed CEO of AppLovin-owned mobile measurement and attribution company Adjust. Depending on who you ask, ...

Run, a mobile demand-side platform (DSP), this week announced it has launched a “deterministic mobile attribution solution.” Run will use data from Verizon’s Precision Market Insights to help ...

There is no ignoring the fact that mobile is growing. Google searches on mobile devices have officially surpassed desktop, as the search engine giant confirmed last month. With higher average daily ...

NEW YORK--(BUSINESS WIRE)--Veritonic, the industry’s comprehensive audio research and analytics platform, announced today an integration with SaaS mobile marketing analytics and attribution platform, ...

The industry leaders and experts will share insights on the topic ‘The Attribution Puzzle: How to Measure Mobile Campaign ...

Identifying what processes are working and what isn’t in this brave new world of digital marketing starts with a solid taxonomy specific to mobile devices. The pace of change has brought about huge ...

Jesse Lempiäinen, the CEO & Co-founder of Geeklab explores the challenges of attribution in marketing and how the company's new creative-level attribution framework is helping developers and ...

Audio research and analytics company Veritonic has a new integration in place — this time with a measurement and analytics company led by Director of Partnerships for the Americas Reggie Singh.

Reveal Mobile, the location intelligence and geofencing marketing software company, has added features to its geofencing platform, VISIT Local. The platform now lets users create and activate ...