Yahoo launched new services on Tuesday to help publishers put their content on mobile phones and take advantage of an emerging medium for advertising. The company is offering to help publishers retool ...

Marketron, provider of business software solutions and services for the media industry, announced at the NAB-RAB Radio Show it has acquired mSnap, the largest broadcast-based mobile ad network in the ...

ComScore has added mobile ad network rankings to Media Metrix. The new reporting will be called Mobile Metrix and become part of the overall Media Metrix product suite. Until now, Media Metrix was ...

Mobile ad network BuzzCity says the increasing prevalence of smartphones in major markets is helping expand its platform, with the company touting "tremendous growth" in Q1 2012. The firm claims ...

Mobile ad network madvertise might have tripled its turnover in the first half of 2011, but the company is still seeking investment, closing a $10 million funding round to cement its European ...

The mobile ad business has barely gotten off the ground, but it's already got an early winner: AdMob, a mobile ad network that serves up some 3 billion impressions a month. VentureBeat's Matt Marshall ...

Online marketing company ValueClick has acquired mobile ad network Greystripe for $75 million, according to TechCrunch. The deal continues a merger spree among the mobile ad networks, as noted in ...

As expected, Facebook on Wednesday announced a mobile ad network at its F8 developer conference that will allow it to target its 1.3 billion users outside the social networking giant’s own properties.

Much of the talk surrounding Facebook lately has been about fleeing teens and stagnating user growth. Even more ominous, a new Princeton study making the rounds suggests that the social network could ...

Times Mobile has launched its Click-to-WhatsApp Ads (CTWA) solution, leveraging Ability-to-Purchase (ATP) data and an ...