One of the first plays written for mixed reality recently opened in New York. "An Ark" is about the joys and terrors of being human, and it's all-British cast includes acting royalty Ian McKellen. But ...

A week-long attempt explores how challenging it is to create art inside a virtual environment using a high-end VR headset. The process moves from simple 3D shapes to full characters, experiments with ...

There's a growing buzz around mixed reality services, and for good reason. As the boundaries between the physical and digital worlds blur, mixed reality (MR) is emerging as the next big step in ...

AI-generated visuals, full computer-generated imagery (CGI) and mixed reality campaigns are everywhere right now. Many brand leaders are still trying to understand which approach actually fits their ...