Consider these startling mobile marketing facts: 26% of mobile users do not use an app again, and 80-90% of apps are eventually deleted from the user's phone. Those facts haves forced app developers ...

What sort of metrics should mobile app developers be paying attention to these days? That question kicked off a discussion about the changing nature of the mobile app ecosystem at TechCrunch Disrupt ...

For gaming and other app categories, cracking the user-retention code has never been trickier. That’s according to a new metric developed by mobile measurement firm Adjust, which it dubbed the ...

App development firm Lemon Labs just released a new iOS application aimed at mobile developers in need of tracking their app downloads and other metrics while on the go. The tool, which uses the ...

The recent update to Google’s Play Store algorithm, and new app marketing offerings and partnerships that Google announced at their annual flagship event, have renewed a spotlight on app marketing ...

The rock bands are among four acts taking part in a competition to encourage developers to come up with innovative mobile apps. By Billboard Staff Mobile communications trade body the GSMA has teamed ...

Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

To stay ahead of the curve, mobile app marketers need to be looking beyond top-level metrics. One of these top-level metrics is the install. Looking at which marketing channels and advertising ...

Does it seem to you like the number of acronyms populating app development discussions keeps on relentlessly increasing? We at AdtoApp feel your pain. As new technologies are tested, integrated, and ...