The three largest walled garden advertising platforms are investing in new measurement solutions, namely media mix modeling (MMM) – even if it means giving credit to their competitors for driving ...
Chicago, Oct. 01, 2024 (GLOBE NEWSWIRE) -- Circana™ is pleased to announce today that it has been designated by Snap Inc. as a preferred measurement partner. This new agreement expands the ...
Universal Ads, which enables brands of any size to seamlessly make and buy commercials across premium video, announced a strategic partnership with Measured, the pioneer and leader of ...
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