Nielsen Interactive, a unit of VNU's Nielsen Entertainment division, yesterday announced it will provide third-party measurement and accountability for advertising on the in-game ad serving network ...

Allie Lichtenberg will be speaking at AdExchanger’s Programmatic IO: Innovate event, taking place in Las Vegas from May 19-21. Click here to learn more and get your ticket. Over the past 13 years, ...

Citing “significant changes in the in-game advertising landscape” since the Interactive Advertising Bureau (IAB) issued “In-Game Measurement Guidelines” for the ad industry in 2009, the Media Rating ...

With the in-game ad market heating up, tools for measuring the effectiveness of ad placements in gaming environments are increasingly important. How much attention, for example, did a placement for ...

Here’s an act of counting that isn’t going to be as easy as 1-2-3. Representatives of 80 different parties will at some point on Wednesday hear the latest about technology that will help tabulate the ...