What: The one lipstick shade that is guaranteed to look good on you, no matter your complexion. Who: Maybelline was founded by Thomas Lyle Williams in 1915 when he saw his sister applying coal dust to ...

A red lip is like the little black dress of the beauty world. You can never go wrong with swiping on red lipstick, no matter the occasion: It’s timeless, super flattering, and it can instantly dress ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. When it comes to finding the perfect color match for a beloved ...

I know I'm not the only one who's bought a lip color or spent money to follow a lipstick trend, only to get home, crack it open and realize I don't love the color on me as much as I thought. However, ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Now, the color match might have been what initially caught ...