You know the old saw about half our advertising being wasted but we don't know which half? Well, now we do, thanks to Martin Lindstrom, a Danish brand consultant and the author of the book Buyology, ...

Lindstrom drew on his deep insight into neuroscience and highlighted the concept of a ‘somatic marker’: how an idea can actually be imprinted in consumers’ brains. He explained how the scientific ...

Brand Child aims to provide a comprehensive account of current "tweens" and their attitudes, during the course of which Martin Lindstrom draws out the implications for marketers of modern trends and ...

Martin Lindstrom is a TIME 100 honoree, a marketing consultant and the author of Small Data. Soon we’ll be able to follow more than our friends’ latest escapades on our favorite social networking site ...

Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur Georgia, an international franchise of Entrepreneur Media. New York Times bestselling author of eight books ...

Martin Lindstrom, a former market research expert and author of Brandwashed, argues that advertisers know something that human beings have in common with birds and termites. Without even thinking ...