FourKites, the AI-powered supply chain platform, today announced Store Marketing Intelligence, a service built in partnership with Chorus. This new offering is part of a suite of services launched by ...

One powerful yet often overlooked tool is scent marketing, which uses specific scents to influence consumer behavior. Though it may seem like a small detail, scent can have a profound impact on how ...

Today, stores are no longer just places to shop. We’ve entered a new era in which retailers are powering dynamic channels and blending performance marketing with brand storytelling. During an ADWEEK ...

As retail media networks multiply, many brands are rushing to shift budgets to digital. But leading consumer brands are finding success by integrating traditional shopper marketing expertise with new ...

Retail marketing giant Kroger and its 84.51° unit have been pioneers in the burgeoning marketplace of data-driven retail media, and now they are combining it with the Kroger’s massive loyalty ...

Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation. Valvoline is a 160-year-old brand that’s still best known for its ...

The following is a guest piece written by Harvey Ma, vice president and general manager, Sam's Club Member Access Platform. Opinions are the author’s own. The future of in-store retail media isn’t ...

The battle for retail media dollars is heating up. More than $10 billion in incremental ad spend is expected to flow into U.S. retail media in 2025, with retailers and brands alike scrambling for a ...

Canadian retailers focus on digital-driven growth, store upgrades and authentic brand experiences amid rising AI-produced ...

Legacy retailers are always looking for a comeback. Catalyst Brands is betting that marketing plays a big role in larger turnarounds for retailers. At Brandweek 2025 in Atlanta, Catalyst Brands’ ...

Digital retail media has given retailers and advertisers the biggest stage imaginable for reaching consumers. But that giant platform doesn’t guarantee a giant impact when it comes to influencing ...

More than eight in 10 retailers have integrated artificial intelligence into their operations to a moderate or large extent, according to a report released Nov. 12 by BRG, formerly known as Berkeley ...