Want to take your performance to that ideal level of highly effective and efficient marketing? It takes better access to detailed data and ROI discipline, but it also comes along with greater growth ...

With many businesses increasing their marketing spend in 2024, spending in the right places is more important than ever. Marketing is about reaching your customers, but this simple definition and the ...

Marketers can borrow a framework from finance to help maximise returns while managing risk by adapting the maths, tweaking ...

Srikanth Ramachandran is the Founder and Group CEO of Moving Walls Group, an adtech and enterprise SaaS leader for the OOH media industry. Imagine walking through a retail district where every screen ...

With $3.449bn spent by Australian marketers in Q1 of 2022 for digital and ads, it’s become more imperative than ever for marketers to understand how they’re spending their budgets so as to be able to ...

Is your marketing strategy driving real business results, or just collecting vanity metrics? Here’s how to align marketing with revenue, track meaningful metrics and adapt fast in a shifting business ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

How can you prove that your content is successful? You'll definitely want to incorporate these 3 SEO metrics into your reporting. Proving ROI for SEO isn’t easy. It’s one of the main reasons people ...

In every industry, collecting metrics that indicate the return on investment for a particular business event, campaign or strategy is essential to the success of your operations. Doing so informs you ...

Various studies for the past several years from the Association of National Advertisers, Frost & Sullivan, IDC, and the CMO Council, among others, have found that CEOs are demanding more ...

Influencer marketing can enhance brand awareness, broaden your reach, drive sales, and engage new audiences when executed correctly. Having the right tools to track influencer influence is essential, ...

Ryan Eichler holds a B.S.B.A with a concentration in Finance from Boston University. He has held positions in, and has deep experience with, expense auditing, personal finance, real estate, as well as ...