For brands, the goal is balance. Personalization still matters, but it must be supported by transparency and responsible data ...

Navigating the complex world of marketing can be challenging for CMOs, especially when it comes to demonstrating the return on investment (ROI) of their efforts. In times of economic uncertainty, ...

Ryan Eichler holds a B.S.B.A with a concentration in Finance from Boston University. He has held positions in, and has deep experience with, expense auditing, personal finance, real estate, as well as ...

Several years ago, Zach Epstein was leading marketing measurement initiatives at Google, helping large corporate customers to build out measurement infrastructure. After leaving the tech giant, ...

A majority of marketers—63%—use generative AI tools, according to AI platform Jasper’s survey of 503 marketing leaders, published in its State of AI in Marketing 2025 report. What’s more, 79% of ...

Zach Apter, CMO at ClassPass parent Playlist, explains how the booking platform is using performance marketing to grow the ...

How can you prove that your content is successful? You'll definitely want to incorporate these 3 SEO metrics into your reporting. Proving ROI for SEO isn’t easy. It’s one of the main reasons people ...

The affiliate marketing industry is built on a simple, elegant premise: pay for performance. It’s a win-win ecosystem where ...

With $3.449bn spent by Australian marketers in Q1 of 2022 for digital and ads, it’s become more imperative than ever for marketers to understand how they’re spending their budgets so as to be able to ...

As per Comviva's report Only 16% of marketing leaders can justify AI investments with clear business evidence, while 67% cannot determine total AI costs and 79% rely on estimates.

As a marketer, you absolutely have to be able to show that you're generating ROI. Your stakeholders deserve to know whether and how their investment will help grow their business. Measuring ROI is ...