Every small business owner has gaps in his learning, and yours may stand out when a member of your marketing team refers to "psychographics." Another reminder may occur to you when someone suggests ...

Digital marketing being a comparatively newer field, many individuals are curious to know about it as they are not aware. This blog is meant specially for them, as we will be discussing various ...

DM history being sketchy at best, it’s no surprise that some of our most treasured myths are inaccurate. Research shows, for example, that Homer Buckley did not invent the term “direct mail” in 1915, ...

A couple of decades ago, marketers had undivided attention. With not much more than three or four marketing channels to choose from, brands could secure blocks of time in front of their customers. TV ...

While Barry and I are in our offices in New York, Dave Rohrer and Carolyn Shelby are doing SES Latino Conference reporting for us, which is happening right now in Miami, FL. Here are Dave's ...