A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Salesforce Marketing Cloud is easy to navigate and has a user-friendly interface.

CONWAY, Ark.--(BUSINESS WIRE)--Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom is now ...

IBM is bowing out of mar tech and offloading its marketing cloud assets – for the second time. Competition from the other scaled marketing players was fierce and Big Blue’s heart hasn’t been in it for ...

With so many variables at play when selecting automation tools, how do you know which ones to prioritize? Here are some key statistics and insights. Marketing automation software industry is ...

Like every facet of life, marketing evolves with technology—and nothing typifies recent shifts more aptly than the ongoing cloud revolution. While traditional marketing strategies, such as print ads, ...

Salesforce is a cloud based CRM (Customer Relationship Management) system used by UAB to more effectively communicate and engage with prospective students, enrolled students, faculty, staff, alumni ...

Here’s a look at 20 innovative companies that are driving the evolution of cloud software across enterprise applications, business process management, and data platforms and analytics. Global spending ...

IBM agreed Thursday to shed the remainder of its marketing automation software business in a deal with a New York City-based private equity firm that will yield a new company focused on marketing and ...

Salesforce continues to dominate the customer relationship management market, outpacing rivals like Microsoft, Oracle and SAP. According to Gartner, it still holds the largest share in this segment.

To thrive in the new economic reality, independent software vendors should evolve from cloud marketplaces to cloud go-to-market. The Fast Company Executive Board is a private, fee-based network of ...